Marketing & Campaigns
Marketing is..
What I have learned through out my experience is that marketing tells the story of different products, services, clients and messaging. It is a great way to expand visualization and branding of a particular message to target a bigger audience and to help promote the overall product.
Distancing Graphics
As we know, 2020 was a complex year, amidst a pandemic I was tasked to create a variety of product application images that would promote long lasting, affordable and flexible digital print for social distancing and hand-washing practices. The link below are downloadable graphics that Arlon offered to everyone to use during the pandemic.
Campaigns
The coolest part of being a Marketing Designer is creating immersive materials that are driven from the initial branding of a certain product. At Arlon, there were many opportunities to create graphics such as social media, web and print to establish the entirety of a campaign.
Print Marketing
Print is one of the easiest ways to create an experience for a product launch. At Arlon, these points where important so that the audience would understand what product to use and how to use it. In this case, it was a marketing package for Arlon’s SLX+ launch. With the understanding of product positioning and branding, I helped create a set of materials for distributors to use in Latin American and North America.
Click the button below to see a gallery filled with more graphics from Arlon!
Below you will see a range of geometric inspired graphics. These were to represent different types of materials or differences between the product lineup that Arlon has. Unfortunately the project was paused due to COVID. However they will still fun to make and to mock up.
