BYLT [Basics]
Start-up apparel brand, bringing comfort and style to everyday basics.
From 2024 to now:
Ever growing change, mounting Asana tasks, new Asana workflows, coffee chats, and plenty of laughs. BYLT has made me into a forward-thinking designer. Stronger in compositions, color-upping (photoshoping model images to different lighting or backgrounds) and extremely well spoken. Furthermore, continued to foster on-going collaboration, within or outside my team. Recently, other than spearheading a dedicated email brand style guide, owned over 300 email designs that have seen significant revenue performance (as seen below), collaborations with Brand Marketing and Retail Teams to find cohesive branding for our back-to-back drop campaigns.
I spearheaded two logos for the Grand Prix in Florida and a Pro-Am sponsored event for Grand Prix in Las Vegas, and, most recently, collaborated with Creative Director and Product Teams to create unique logos for BYLT’s first female partnership collection for Claire Hogle. During this process I sketched over 60 logos, from utilizing the “C” to using her background as a guide to deliver an incredible logo. In the images below, I showcase this process (without the 50+ other sketches) for her logo and dedicated clothing launch through digital asset creation.
Top Performing Emails
2025 APP BASED CAMPAIGNS
This is the first app push during a holiday sale season performed exceptionally. Refer to the statistics below for this campaign and the first APP Push of the year launched in September.
Statistics for APP Promo (pictured)
Sales: $800K (+141+)
Orders: 3.6K (+110%)
Conversion Rate: 8.4% (+20%)
Sessions: 43.8K (+78%)
Active Users: 18.9K (+64%)
App Downloads: 8.9K (+210%)
Statistics for BYLTAPP 20 Campaign (9/21-9/29)
Sales: $377K
Orders: 1.8K
Conversion Rate: 7.7%
Rev Per Session: $15.5
Sessions: 24.4K
Active Users: 12K
App Downloads: 4K
TOP PERFORMING EMAIL DESIGNS + LEARNINGS
After my first 6 months nearly every email that features a high spend product keeps a steady CTR of 1.2% thats a 90% increase, as well as an open rate that stays hovering around 40% depending on the season. I have collaborated, called out the usage of our a wide variety of fonts, and discovered how the ever changing learnings of these emails help design stronger, bolder launch and evergreen emails that customers will recognize from the get-go. Additionally, spearheaded discussion for evergreen, email classifications, and a brand guideline that will improve consumer journey.
The best part of creating emails, are not only to see these numbers, how the consumer acts during different seasons, but to write out intriguing copy based on our drop goals. All with the help of Brand Marketing, our GTM, brand copy bank, in addition with the help of our brains and a sparkle of Grammarly to ensure language cohesiveness.
Call me a hand model for this one I did on iphone for an email campaign
