Call me a hand model for this one I did on iphone for an email campaign
From 2024 to now:
My versatile design journey hasn’t stopped, after my amazing time at Drybar I decided to step into the world of e-commerce more specifically the Apparel Industry, which by far I have learned so much from. While at BYLT I have curated two print catalogs in InDesign, linkeda and ready for digital use, created/owned over 300 email designs that have seen significant revenue performance (as seen below), and spearheaded a corporate marketing deck.
Meta Ads, Email Design+Campaigns, Print, Logos, Klaviyo Template Builds
Best Performing Emails
2025 APP BASED CAMPAIGNS
This is the first app push during a holiday sale season performed exceptionally. Refer to the statistics below for this campaign and the first APP Push of the year launched in September.
Statistics for APP Promo (pictured)
Sales: $800K (+141+)
Orders: 3.6K (+110%)
Conversion Rate: 8.4% (+20%)
Sessions: 43.8K (+78%)
Active Users: 18.9K (+64%)
App Downloads: 8.9K (+210%)
Statistics for BYLTAPP 20 Campaign (9/21-9/29)
Sales: $377K
Orders: 1.8K
Conversion Rate: 7.7%
Rev Per Session: $15.5
Sessions: 24.4K
Active Users: 12K
App Downloads: 4K
TOP PERFORMING EMAIL DESIGNS + LEARNINGS
After my first 6 months nearly every email that features a high spend product keeps a steady CTR of 1.2% thats a 90% increase, as well as an open rate that stays hovering around 40% depending on the season. I have collaborated, called out the usage of our a wide variety of fonts, and discovered how the ever changing learnings of these emails help design stronger, bolder launch and evergreen emails that customers will recognize from the get-go.
Note: copy for almost 80% of the emails created internally are either handled by me, the assignee, or our lead brand marketer.
