After my first 6 months nearly every email that features a high spend product keeps a steady CTR of 1.2% thats a 90% increase, as well as an open rate that stays hovering around 40% depending on the season. I have collaborated, called out the usage of our a wide variety of fonts, and discovered how the ever changing learnings of these emails help design stronger, bolder launch and evergreen emails that customers will recognize from the get-go. Additionally, spearheaded discussion for evergreen, email classifications, and a brand guideline that will improve consumer journey.

Note: Figma and Klaviyo were used to build email. 80% of the email copy created internally are either written by me, our Retention Strategy Partner (New Standard), or our lead brand marketer.