Drybar

Merchandising Layout, Posters and Floor Decals

2024 Holiday Curl Crew Packaging

Textures

For the final round of feedback it was brought to our attention that we should take a stab at creating patterns that look unified, feel Drybar, and give Holiday. However we decided to only use two patterns to distinguish the size of each Holiday Kit.

Macy’s x Drybar @ South Coast Plaza

I do not own the rights to these images.

Box Concepts

Each one of the Designers got to generate over 25 concepts each based on initial feedback, moodboards and overall brand experience. These are some of the concepts I compiled before moving on to the final design development stage.