Merchandising Layout, Posters and Floor Decals
About
I found myself at Drybar through the incredible support and help of 24 Seven. My team helped me understand Drybar as a whole and had the opportunity to learn about building brand awareness beyond the digital space. At Drybar, I worked on a variety of high priority projects, moodboarding and creating Drybar’s 2024 Holiday Kits. In addition to large-scale retail banners that where seen at Dillards, Sephora, Macy’s, and Ulta Beauty. From print to digital, I got to produce some of the graphics consumers see today!
2024 Holiday Curl Crew Packaging
Textures
For the final round of feedback it was brought to our attention that we should take a stab at creating patterns that look unified, feel Drybar, and give Holiday. However we decided to only use two patterns to distinguish the size of each Holiday Kit.
Macy’s x Drybar @ South Coast Plaza
I do not own the rights to these images.
Box Concepts
Each one of the Designers got to generate over 25 concepts each based on initial feedback, moodboards and overall brand experience. These are some of the concepts I compiled before moving on to the final design development stage.
